Post by account_disabled on Jan 9, 2024 6:20:51 GMT
They say that things in the palace go slowly, but perhaps this famous popular saying could also be applied to the universe of airports (where things are often delayed sine die ). After nine hampered by bad luck, bankruptcies and construction failures, the new Berlin-Brandenburg Airport (BER) will finally open its doors on October 31 (in an inauguration that promises not to be too crowded as a result of overlapping coronavirus restrictions). The delays in the inauguration of this new airfield have been particularly painful (and eternal) for the Swiss watch manufacturer Swatch.
The brand originally planned to open the shutters of a new store at the Berlin-Brandenburg airport in 2011, but has had to wait nine long years for its project to finally become a reality. Far from despairing Email Data and bitterly lamenting such a calamity , Swatch has decided to take advantage of its bad experience (which has tested its patience) by launching a watch specifically dedicated to the delay of almost a decade in the opening of the Berlin-Brandenburg airport. The clock in question has been named “Delayed” and is probably the only clock in the world that is nine years late. The years in which the airfield should have seen the light of day are crossed out in red on the watch strap.
The years crossed out also allude to the wasted time that the watch spent in Swatch warehouses (waiting uselessly to arrive in stores). To put the icing on the cake in such a unique marketing action, the packaging of "Delayed" looks deliberately aged with coffee stains, dust and pieces of adhesive tape. The "Delayed" watch is not the only element with which Swatch wishes to remember its long wait of the last nine years. Their store at the Berlin-Brandenburg airport also reflects that very long wait. Under the motto « We're gonna open like it's 2011!» , in the Swatch establishment time seems to have stopped (nine years ago) and everything, from the furniture to the models sold, looks as if the store had been opened in 2011 and not in 2020.
The brand originally planned to open the shutters of a new store at the Berlin-Brandenburg airport in 2011, but has had to wait nine long years for its project to finally become a reality. Far from despairing Email Data and bitterly lamenting such a calamity , Swatch has decided to take advantage of its bad experience (which has tested its patience) by launching a watch specifically dedicated to the delay of almost a decade in the opening of the Berlin-Brandenburg airport. The clock in question has been named “Delayed” and is probably the only clock in the world that is nine years late. The years in which the airfield should have seen the light of day are crossed out in red on the watch strap.
The years crossed out also allude to the wasted time that the watch spent in Swatch warehouses (waiting uselessly to arrive in stores). To put the icing on the cake in such a unique marketing action, the packaging of "Delayed" looks deliberately aged with coffee stains, dust and pieces of adhesive tape. The "Delayed" watch is not the only element with which Swatch wishes to remember its long wait of the last nine years. Their store at the Berlin-Brandenburg airport also reflects that very long wait. Under the motto « We're gonna open like it's 2011!» , in the Swatch establishment time seems to have stopped (nine years ago) and everything, from the furniture to the models sold, looks as if the store had been opened in 2011 and not in 2020.