Post by account_disabled on Nov 23, 2023 9:53:00 GMT
What do keywords tell us about a user's customer journey? Customer journey is a key aspect of marketing that describes the user's path from the moment of contact with the brand to conversion e.g. purchase. Keywords allow us to better understand customer behavior at particular states of consciousness and select appropriate phrases and related types of content for each stage. As a result, the content allows us to build relationships with recipients long before they become our customers and to subtly present our product as a logical solution to their problem.
Consciously combining search intent and customer journey when selecting keywords is a secret black belt among all people who combine content marketing with SEO. Lack of awareness unaware People in the unawareness phase do not realize that there is a problem, let alone that possible Email Marketing List solutions exist. In short, consumers in this group do not know us, do not want to look for anything about the problem , and above all, do not want to buy anything from us. Keywords related to this stage are usually general and broadly understood, relating to typical needs or interests. Due to their number, phrases related to this stage very often correspond to generic keywords , which is why they constitute the most difficult group of recipients.
Example phrases: home tips, running, time management. The first step in reaching an unaware audience is to subtly link the problem or potential need to the topic they are searching for and present it in a natural, nonintrusive way yes, we've all searched Google for toothache information and then found out we have stage sixteen cancer. Awareness phase In the awareness phase, users are aware of the problem or need , but are not yet familiar with specific solutions or options available on the market.
Consciously combining search intent and customer journey when selecting keywords is a secret black belt among all people who combine content marketing with SEO. Lack of awareness unaware People in the unawareness phase do not realize that there is a problem, let alone that possible Email Marketing List solutions exist. In short, consumers in this group do not know us, do not want to look for anything about the problem , and above all, do not want to buy anything from us. Keywords related to this stage are usually general and broadly understood, relating to typical needs or interests. Due to their number, phrases related to this stage very often correspond to generic keywords , which is why they constitute the most difficult group of recipients.
Example phrases: home tips, running, time management. The first step in reaching an unaware audience is to subtly link the problem or potential need to the topic they are searching for and present it in a natural, nonintrusive way yes, we've all searched Google for toothache information and then found out we have stage sixteen cancer. Awareness phase In the awareness phase, users are aware of the problem or need , but are not yet familiar with specific solutions or options available on the market.